The advertiser is any person or company that has or creates a physical or digital product, gets in touch with cpa networks to promote their products through affiliates. These people or companies pay a commission for each effective action that the affiliates receive, which may vary depending on the product.
Advertisers have the advantage that cpa networks have many affiliates who do practically all the work of selling and the amount of sales made by affiliates of a product will increase the profits of the advertiser.
People who buy products and that meet their expectations, will become frequent customers, thus making everyone happy
One of the biggest advantages for advertisers is that they can expand the reach of their market thanks to the great work done by each of the affiliates who advertise with their own media through social networks and multiple sources of traffic that exist for the entire Internet.